This
blog is here to mark a new age in the music entertainment industry. I would
like to speak of a new marketing strategy that will help to boost album sales,
and that is exclusive shows. Exclusive
shows will do a few things. For example, It will allow your most adoring fans
that are on a budget to experience something that money cannot buy, strong
artist to fan relationships.
This
process will begin with album sales. The distributing stores would be
instructed to provide the consumer with one code for every album bought. The
code would then be redeemed at the entry of a regular concert, which would
allow one to be directed to a special section, which would be reserved for
them. After the concert and before any V.I.P.’s were allowed backstage, all but
the designated section would be dismissed. Then a small 2-3-song concert would
begin. This would help to make ones fans feel special as they rock out with
other supporting fans.
The
concert would do another thing. It would allow the artist to see who and what
his diehard fans look like, act like, and what they crave. It will also allow
the artist to interact with a smaller audience providing him/her with a better
opportunity to make the fans feel special and closer to the brand. I believe
that implementing this strategy will be detrimental in the fight against piracy,
as one could never duplicate the intimacy that comes with functions like this.
The final benefit that will be received by use of this tactic is the revamping
of the Hip-Hop culture. Putting artist closer to their fans could possible
inspire unity. Who knows maybe we can bring Hip-Hop back to the communities.
